Found a funny quote from our favorite radio-show, Car Talk which my wife handed me a while back:
RAY: It's always best to make stuff up completely. If you try to take one from Column A and one from Column B, you will be exposed as a fraud immediately. But if you do something so outrageous that even the cognoscenti don't know, they think you're on some new plateau, some new level. It's like when the first physicists started talking about antimatter and muon spins and things like that. Even the guys who knew everything didn't know enough to say, "Oh, you're full of it!"
TOM: You mean the new antimatter engines that Toyota's working on?
RAY: Exactly. And one last thing: Always wear a shirt with your name on it.
TOM: And it should be Karl. Karl is universal.